Dr Marcum's —

After spending years developing his virus-fighting supplement, Dr. Marcum needed help getting his product into the hands of homemakers, 9-5ers, and anyone else who can’t afford to take a sick day — and fast!

The creative had to feel fresh, natural, and trustworthy while at the same time educate the audience on how to use the product. This was achieved with a refreshing color palette comprised of green to blue gradients with a spry yellow accent, custom icons that are not only eye-catching but informative, and messaging that is approachable, warm, and non-clinical. 

+ Branding

+ Packaging

+ Web Design

+ Social

- Completed while at VIA Studio