About Me
After living in Kentucky for thiry-plus years, I now call Colorado home. Because of my central location, I'm easily able to work remotely for companies and clients all across the country. When I'm not behind my computer, you can most likely find me escaping to the mountains, kayaking, exploring new cities, trying out new recipes, and searching for the tastiest bowl of ramen.
Experience
After earning my BFA in Graphic Design at the University of Louisville, I cut my teeth as a designer in 2013 at one of Kentucky's top full-service marketing agencies called Fieldtrip. Since then I've been lucky to join some pretty amazing creative departments at various agencies as well as smaller specialized design studios. I’m currently a full-time Art Director at Consume & Create here in Denver, Colorado.
My entrepreneurial spirit has also led me to the world of freelance. Freelancing has given me significant experience and opportunities to grow as not only a creative, but as a small business owner. It’s helped mold me into a flexible teammate. Whether it's helping to build a design team, writing scopes, creating briefs, working alongside other creatives, or working through a project solo from beginning to end, I sincerely enjoy every facet of this industry and the role I play in it.
Specialties
BRANDING — STRATEGY — LOGO DEVELOPMENT — PACKAGE DESIGN — PRINT DESIGN — NAMING — ILLUSTRATION — WAY-FINDING — PHOTO DIRECTION — DISCOVERY + RESEARCH — BRAND AUDITS
Toolkit
My daily Trifecta: *Illustrator, InDesign, Photoshop*
Tools I'm currently learning: Figma, After Effects
Other tools include Keynote, Google Slides, PPT, Canva, Mid-Journey,
Principles I work by
01
Forever a Student
I know, I know... the notion of "always learning" is such a cliche, but reasonably so! It keeps my mind sharp and eyes open for inspiration. There's something energizing about mastering new tools and finding the perfect opportunity to weave them into my workflow. Outside of design, I'm passionate about learning new hobbies and am even working on my German - Danke, DuoLingo!
02
Industry Agnostic
Throughout my career I've had the honor of working with a myriad of industries. I approach new categories bright-eyed and ready to learn. A fresh perspective on any given industry could be exactly what a brand needs. Not restricting myself to any given industry supports my passion of always learning and keeps me well-rounded.
03
Utilizing AI as a Tool
AI can be a great conceptualization tool. It bridges a communication gap in the concept phase by quickly bringing an idea to life in a visual way. AI artwork and copy does not have a place in the final design phases of my process. This ensures the work we make together is authentically yours and is backed by strategy and intent.
04
Speaking of tools...
I'm not just a set of hands. My best work is normally done alongside partners who come to me with a problem, not a solution that they need help bringing to fruition. Strong work and partnerships are made when we both let the other lean into their expertise and work through creative solutions together.