Designer & Art Director based out of Louisville, Kentucky


The two lovely ladies that make up Rooted Plant Shop were looking for a sleek & simple design for their new business. It was important that their brand be edgy yet sophisticated. After several collaborative meetings, we landed on a brand that conveys the above characteristics as well as an ever growing library of consistent brand assets. 

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Business + Care Cards

Business + Care Cards

Business cards doubling as "care cards" were created as leave behinds for plant buyers. During the checkout process, they are able to quickly circle the plants lighting & watering needs and add any other notes that might be helpful in keeping the plant healthy. This creates a "catered-to-you" experience that the two partners were seeking for their brand.



Teardrop Dreams

Teardrop Dreams

As a little something extra for my clients (and myself), I mocked up what could one day replace their traditional farmers market table & tent set up. #TeardropTrailorDreams