The chosen creative direction was inspired from the images and hand crafted signs and posters seen in women’s marches from past and present. The short, fearless phrases combined with bold color palettes seemed to be right on brand for Presentation.
A library of short, strong phrases was created as supporting elements to be used on signage, collateral, advertising and swag.
One challenge was to turn a list of statistics into an inviting piece of literature. This stats sheet is used as an insert inside of their folders they give out during Open House.