Designer & Art Director based out of Louisville, Kentucky

Holy Cross High School

Holy Cross High School was looking for a boost in enrollment for the 2016-2017 school year. I lead a team at Fieldtrip to come up with a recruitment campaign for this uncommon school which included a brand platform, campaign slogan, fresh creative look and feel, landing pages, marketing collateral, digital ads, and a recruitment video. All pieces had to reflect the school’s promise: We prepare for the real world by fostering spiritual growth, encouraging hustle and embracing the unique. We empower well-rounded people who in turn, inspire a better world. 

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 This accordion brochure is handed out to students and parents during Open House. The “Join our Guild” page acts as the cover, with a tear away locker poster of their slogan “Encouraging Hustle, Embracing the Unique” as the back page.

This accordion brochure is handed out to students and parents during Open House. The “Join our Guild” page acts as the cover, with a tear away locker poster of their slogan “Encouraging Hustle, Embracing the Unique” as the back page.

 Initial research highlighted the school’s website as a pain point. Prospective students and parents were overwhelmed with the amount of information that lives on the website and had trouble finding information that was pertinent to them. We solved this issue by creating a landing page containing only important information for those interested in enrolling.

Initial research highlighted the school’s website as a pain point. Prospective students and parents were overwhelmed with the amount of information that lives on the website and had trouble finding information that was pertinent to them. We solved this issue by creating a landing page containing only important information for those interested in enrolling.

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