Shortly after being tasked with this project, we were connected with a vendor who wraps, builds, and rents out custom vending machines. You could say that our stars aligned. We knew we had to center our campaign around this magnificent concept. The only question was, “What should we fill this machine with?” Since one of our core values is to step outside of your comfort zone and try something new, it was only right that we use the machine to spread this value we hold dear to ourselves with our community.
We filled the machine with custom cards that had over 100 different challenges and made it completely free to use. The challenges either forced people outside of their comfort zone, or asked them to do something that they wouldn’t have thought to do, such as calling a friend that they haven’t spoken to in a while, or take a few seconds to appreciate the air they breathe and the ground they stand on.
In one month, the Do Something Machine made its way to local bars, street festivals, music festivals, boutiques, and universities. Our website views hit an all time high and we received several new business leads. While our main goal for the machine was to spread our value of curiosity through Louisville, or secondary goal of catching new business and testing out a new tactic for our current clients was also a success.
A case study video is coming soon!