Wakefield Reutlinger approached Fieldtrip to rebrand their 30 year old real estate agency, and I was the lucky Art Director chosen for the project! The goal was to uncover an identity that hadn't been properly explored, and bring it to life.
First step was to change their name from "Wakefield Reutlinger" to "WR Realty." Our discovery phase unveiled the lack of awareness on how their name is pronounced and how often it gets misspelled. Because, the company was already casually calling themselves "WR", we felt that was the right move.